Q Unlike Mini Essay #1, this assignment will be a team assignment and will include a paper and an oral presentation of your findings presented to your classmates. For this assignment, complete and submit according to the following instructions with a partner: 1. Read the attached book summary titled “Becoming a Category of One” by Joe Calloway. 2. Evaluate the book summary based on how marketing leaders can impact marketing to become extraordinary. Consider current disruptive companies like Uber and Tesla in terms of how their leaders have changed markets and industries. Provide your perspective on leadership in marketing. Base your own experiences personally and professionally supported by real world examples. 3. Paper a. Write in APA format a minimum of four pages including a cover page, two pages of content, and one page of references. b. The cover page should include your names, date, and tile of the essay. The paper should have an introduction, body of substantial content to that provides your perspective on ethics in marketing as a consumer, investor, and employee. Your paper should end with a summary conclusion that ties all key points together. c. Each paragraph should contain at least 3 complete sentences of original content with supporting references from the book summary, the textbook and outside academic sources. All references used should be cited on the final page in APA format. 4. Oral Presentation, 30 points a. PowerPoint: Create a title slide that contains your project name, the date and your name. Includes at least one slide per key section of your essay. Be sure to cover the topic completely either on the slide or in the notes pages, if you prefer to show illustrations on the slides. b. End the PowerPoint with a References slide that contains all references used. c. Presentation – Use the Guidelines for Oral Presentations and be sure to record this assignment for submission. Delivery: 3-5 minutes – important NOT to read the presentation.